Blog
Ideas and criteria on Revenue Management for independent hotels and small properties.
How to reduce dependence on Booking without losing bookings
How to reduce dependence on Booking without losing bookings: improving the direct channel, loyalty, benefits for direct guests and diversification.
Read articleWhat is a Channel Manager and does my hotel really need one?
What a Channel Manager is, what advantages it brings against overbooking and manual work, and whether a small hotel really needs one.
Read articleHow events affect hotel prices
How concerts, trade fairs and conferences affect a hotel's demand and rates, and why it pays to plan ahead with an events calendar.
Read articleWhat to do when a hotel has low occupancy
What to do when a hotel has low occupancy: analyse demand, visibility, positioning and pick-up before lowering the price.
Read articleWhen should I raise my hotel's prices?
When to raise a hotel's prices: occupancy, pick-up, competition, events and room types, and why context matters before deciding.
Read article7 Revenue Management mistakes that may be costing your hotel money
Seven Revenue Management mistakes that may be costing your hotel money, from always keeping the same prices to reviewing your strategy too rarely.
Read articleHow to increase a hotel's direct bookings
How to increase a hotel's direct bookings without giving up OTAs: a clear website, booking engine, real benefits and visibility.
Read articleHow do you choose your hotel's competitors correctly?
How to choose your hotel's competitive set well: location, category, customer type, services and reputation, and why you should not copy prices.
Read articleWhat is hotel pick-up and why is it so important?
What hotel pick-up is, how to calculate it with an example and how to use it to anticipate demand and decide better when to adjust prices.
Read articleHow do you know if your hotel is selling too cheap?
Signs that your hotel is selling too cheap: bookings coming in too fast, pick-up pace and comparison with the competition. How to spot it in time.
Read articleDoes my hotel need a Revenue Manager?
When an independent hotel may need a Revenue Manager, what signs point to it and what outsourcing Revenue Management can offer.
Read articleBooking, Expedia or direct sales: which channel is really the most profitable for a hotel?
Booking, Expedia or direct sales: why the cost of each channel matters as much as booking volume, and how to balance visibility and profitability.
Read articleFew bookings? Lowering the price is not always the answer
Before lowering the price when bookings fall short, analyse the market, visibility, competition and pick-up. How to decide with data, not fear.
Read articleOccupancy, ADR and RevPAR: the three metrics every hotel should know
What occupancy, ADR and RevPAR are, how to calculate them with simple examples and why a hotel should analyse them together to measure its performance.
Read articleWhat is hotel Revenue Management and how does it work in an independent hotel
What hotel Revenue Management is, what it analyses and how it helps an independent hotel decide prices, channels and demand using data.
Read articleRevenue Management is not simply raising and lowering prices
Revenue Management is making data-driven decisions to sell the right room, to the right customer, at the right time and at the right price.
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